Q2) Study 3 examples (e.g. products found in everyday surroundings) that meet the principle of consistency. Provide a reasoned explanation for each example why they meet the design principle
The remote control is possibly one of the most consistent yet inconsistent items. It’s a great basis of functional consistency—for example, it allows us to switch between channels, record a program, speed through ads, change the volume, etc; however, it also has a major inconsistency where pretty much each remote control is different, depending on the brand or purpose. We all know a remote when we see one, though how to use it is a different story. Yet essentially we all know that the plus and minus signs are to turn the volume up and down, the opposite facing arrows are what we press to change the channel, and especially on Foxtel remotes, the green button is the one we press in order to record a selected program.
A good example of an aesthetic consistency, which “refers to consistency of style and appearance (e.g., a company logo that uses a consistent font, colour and graphic.” (Lidwell, Holden, & Butler, 2003, pp. 46), is twitter’s very famous logo. If you use the internet, it’s pretty much a given that you know about twitter and it’s light blue coloured logo with a white silhouette of a bird in the centre. When you want to share something on twitter from another website, just look for this specific icon—it’ll be there—and it’ll be very easy to spot. Upon seeing the twitter icon, we know it’s a social networking site; internet users will feel very familiar with it, as it’s associated with talking, socialising, and sharing.
School uniform is one of the most commonly known internal consistencies. They have been designed in a way that everyone knows where the students who are wearing them are from—or at least have an idea. They’ll have the same logo, pattern, colour, or in some cases, tie, that lets you know what school specifically they are from. They work in such a way that upon seeing someone in a school uniform, you know without thinking that they are a student. The internal consistency comes from what they specifically are wearing, and how it is repeated with each student. School uniforms have been carefully designed this way, and are also a good example for aesthetic and functional consistency.
Google Tech Suppliers,. (2015). TV Remote. Retrieved from
Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of
Design (pp. 46). Massachusetts: Rockport.
Nace, T. (2013). Twitter logo. Retrieved from http://techmarketingbuffalo.com/twitter-logo-
Solid Color Neckties,. (2015). Example of school uniform. Retrieved from