Learning Portfolio 4- Question 3: Possible web credibility in the future

Q3) the findings of Fogg’s studies conducted in 1999 and 2002 (see page 154 of this week’s reading) indicated that people’s perception of Web credibility has changed. For example, people’s perception on non-profit organisation websites has changed since 1999. This is because, nowadays, setting up a non-profit website is easy, and therefore the image of non-profit websites has lost its value. In dot points, in your own words, list anticipated issues that may affect the users’ perceived Web credibility in future (200 words)

List of possible issues that could affect our perceived web credibility in the future:

  • Many websites will require an email subscription in order to get more information
  • Number of scholar articles and websites will decrease
  • The website will focus on design more than the content
  • More scam websites
  • The number of ads will increase with the number of internet users
  • Websites layout could become so simple that it’s hard to navigate
  • Many will become out of date extremely quickly
  • More websites that require a log in (and some cases payment) to acquire information
  • Less and less websites citing their resources
  • More websites designed to make money than to offer credible information
  • As more and more websites are being made, a lot of companies won’t have their site name and domain name matching, which reduces credibility
  • More sites will be hosted by a third party
  • Emails will become like a storage bin for useless emails from websites that you had to sign up for, rather than for the purpose of contacting others
  • More dead links
  • More chance of plagiarism, as less websites are being cited
  • Un-credible websites will be easier to find than credible ones, as they are a lot easier to make—anyone can make one.


Fogg, B. J. (2003) Credibility and the World Wide Web. In Persuasive Technology: Using Computers to Change What We Think and Do. Amsterdam: Morgan Kaufmann Publishers.


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